Sometimes it's difficult to wrap your head around the difference just one person can make. So, our Building Peace by Pairs campaign shows how shoe donations from the TOMS One for One model collectively come together to change the lives of many.

Digital installations track One for One donations based on corresponding purchases at nearby TOMS retailers, and allow passersby to see just where those donations went. As the numbers increase, the impact becomes clear. Click below to see the action firsthand.

To take engagement one step further, viewers can scan the boards and learn more about where and how TOMS is making a difference. Then, they're invited to share how they're a part of the TOMS global community.


Role: Copywriter
Art Directors: Liz Lybrook, David Ball, Lisa Durante