Planning a family vacation can be stressful. Since parents have only reviews from other adults to rely on, it can be hard to know whether their kids will actually have a good time. Until now.

All-in-all, we visited 30+ popular Tennessee attractions, recorded over 1.6 million seconds of laughter, detected 53,000+ moments of excitement, and interviewed hundreds and hundreds of candid kids. Those interviews live on the Kid Reviewed website, along with loads of data breakdowns such as average laughs per hour and average moments of excitement.

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Finally, we included Kid Wisdoms—funny “tips” based on observational data we collected from each attraction. I wrote hundreds of these and had a blast doing it. Here’s an example from Soar Adventure Tower, a unique obstacle tower in Nashville. 

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Honorable Mentions: Ad Age Editor’s Pick

Associate Copywriter: Randi Cantrell
Associate Art Director: Sydney Schulz
Senior Art Director: Mars Denton
ACD Art Director: Steve Kerry
ACD Copy: Harry Kniznik
Creative Director: Ryan Simonet
Executive Creative Director: Allison Pierce