Every family vacation destination says they’re a fun place for kids. So when Tennessee wanted to attract more family travelers, we didn’t just talk about it. We proved it.

We visited 30+ popular Tennessee attractions, recorded over 1.6 million seconds of laughter, detected 53,000+ moments of excitement, and interviewed hundreds and hundreds of candid kids. Those interviews live on the Kid Reviewed website, along with loads of data breakdowns such as average laughs per hour and average moments of excitement.

Finally, we included Kid Wisdoms—funny “tips” based on observations we had at each attraction. I wrote hundreds of these and had a blast doing it. Here’s an example from Soar Adventure Tower, a unique obstacle tower in Nashville. 

Our campaign drove 11.5 million in hotel bookings, caught the eye of Ad Age and won a few awards.

Awards
Gold Cannes Lions, Creative Data
2x Bronze Effies
Super REGGIE (Best of Show) at ANA REGGIE Awards
Gold at ANA REGGIE Awards
Gold at New York Festivals AME Awards
Innovator of the Year at Acquia Engage 2019

Credits
Copywriter: Randi Cantrell
Art Director: Sydney Schulz
Senior Art Director: Mars Denton
ACD Art Director: Steve Kerry
ACD Copywriter: Harry Kniznik
Creative Director: Ryan Simonet
Executive Creative Director: Allison Pierce