With aerodynamic shape that can withstand winds up to 60 miles per hour and a unique shape that keeps you dry from every angle, Senz umbrellas were designed to help you take on any weather.
Here are the original sketches I did when art directing this campaign. I wanted to incorporate the headlines into weather elements like rain and wind, and use negative space to visually communicate how Senz umbrellas keep you dry.
Role: Copywriting, Art Direction
Design: Angela Garzon